Claude Design
Figma Make
Lovable01 · The new normal
AI gives you ten variants in ten minutes.
Claude Design, Figma Make and Lovable made exploring cheap. Choosing didn't get easier.
02 · The doubt
They all look right. Which one will people actually get through?
Looking good and being easy are not the same thing. And your users won't tell you – they just leave.
03 · The hidden friction
Friction hides in the details.
A popup. An extra field. A question nobody answers. None of them looks dangerous. Together they cost you the user.
04 · Meet Pip
Pip walks every variant like a first-time user.
Same goal, same test data, same path every time – so the same build always gives the same numbers.
05 · The measurement
Every step gets a number.
Seconds, clicks and choices from the Keystroke-Level Model. Plus the questions each step leaves open. Always with an interval.
06 · The answer
Ranked. The easiest on top.
Not a gut feeling, not a vote in a meeting. An estimate you can check against real testers.
07 · The conversation
Show your team why.
Share one link. Every step, every stumble point, every reason – so the decision stops being about taste.
08 · Your move